Tuesday, June 14, 2011

Adding a Meaning and Timing to Corporate Gifting.

The concept of gifting has come of age! Now that the gap between personal life and work life has been bridged, the importance of maintaining cordial relationships has gone up. Since healthy relationships are critical for business success, most decision makers are turning to innovative corporate gifting ideas. They ensure that the chosen gift serves as a medium to express their feelings and intentions.

The reason, utility, emotional appeal and timing are just a few of the key attributes that determine the effectiveness of a gifting idea. Improved sales, repeated customer appreciations and brand loyalty are some of reasons why a company chooses the gifting route to connect better with the people who matter. A gift can also be a morale booster for underperforming employees, disinterested dealers and prospective customers. Put simply, a thoughtful gift is something that creates a memorable experience and a meaningful relationship. So it's not surprising that the most successful loyalty program management, b2b lead generation, business consulting and direct marketing companies often turn to on out-of-the box gifting ideas.  

Stress busters, innovative pen drives, travel pillows, world time wrist watches, fragrance gift packs and pocket projectors are some of the popular corporate gifting ideas. The conclusion is that the meaning and timing of a gifting idea is more important than the gift itself. 

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About Me

Bangalore, Karnataka, India
I am a creative wordsmith experienced in direct mail, email, online and print media communication. I wield Masters degrees in Journalism and Social Work. I have also completed the Advanced Program in Digital Marketing (NIIT Imperia). My current area of focus is copywriting and online marketing. You may write to me at